About Us
Building Stronger Organisations From the Inside Out
Fern & Ebony is a Human Resources and Internal Communications consulting firm focused on helping organisations strengthen the connection between leadership, people, communication, and performance.
We recognise that sustainable organisational success depends not only on business strategy, but on the systems, culture, leadership capability, and communication practices that support execution.
Our Approach Summary
Our work is designed to help organisations combine robust operational HR infrastructure with targeted, clear internal communication loops. This comprehensive systemic framework equips managers with the critical capabilities required to transform high-level strategic vision into direct, measurable everyday execution.
Similolu Adeyinka
Founder, Fern and Ebony
Similolu Adeyinka is a strategic HR and business management professional with extensive experience in organisational development, leadership capability building, and workforce transformation. With a strong focus on aligning people strategy to business performance, Simi has worked across diverse sectors to design and implement practical, high-impact solutions that strengthen culture, improve engagement, and drive sustainable growth.
As the founder of Fern and Ebony, Simi brings a forward-thinking and entrepreneurial approach to consulting, helping organisations navigate complexity through risk-aware decision-making, leadership development, and people-centred strategy. Passionate about enabling organisations to thrive, Simi combines analytical insight with practical execution to deliver measurable value at board and operational levels.
The FERN Values Framework
Foresight
Anticipating workforce trends, organizational needs, and communication dynamics to build future-ready frameworks.
Excellence
Delivering high-quality, practical consulting solutions that align with international benchmarks and executive standards.
Responsibility
Maintaining absolute ethical transparency, commercial confidentiality, and professional accountability across every deployment.
Nurture
Cultivating stable long-term capability, strategic knowledge transfer, and empathetic culture patterns within client teams.